Through PR you build mutually beneficial relationships between your business and the public on whom your success or failure depends. And don't discount the reach of overnight interviews - while you may think no one is listening, think again! Overnight talk shows (from midnight to 5 a. While advertising is a great start,enhancing your advertising with national PR creates a perfect marriage of exposure for your company. Research the publication you want to contact and make sure they have a reporter who covers your topic or message. We once had a life insurance agency that wanted us to arrange local and national TV appearances for their CEO.Whether you are the owner, manager, or public relations (PR) director of a company, chances are, you're always looking for ways to get your name in the public eye." You'll find a whole list of media outlets at your fingertips." How do I get on TV? TV newscasts communicate to their audience through pictures and conversation.Article Source: 1ArticleWorld.m. The pitch we created offered interviews discussing the Din976 Suppliers importance of life insurance and why it's vital for women to protect themselves for the future. I've Narrowed the Search, Now What? Once you know the types of media you want to target, how do you know which TV stations, radio stations, or print publications are in your area? You can always subscribe to some sort of media list, but why would you do this when the internet is full of free media information? You can also use a basic search engine and search for your city + media, for example type in "New York Media. The early morning shows are usually watched by working adults and families getting ready for school. What is PR? Let's let Marsha Friedman, CEO of EMSI (Event Management Services Incorporated) explain: "It's non-paid communication to promote your company in a positive light using media vehicles like television, radio, magazines, and newspapers. So it's important to figure out if your message has a local tie-in or is important to your community." Keep in mind too, that the morning, noon and evening newscasts are each geared towards a different audience." For example, restaurants offering a recipe, a gym offering tips to a tighter tummy, even the latest trends in jewelry, can all be accompanied by photographs to support the story. Because radio doesn't require visual props or photos, it's a great fit for just about any message, so long as you can discuss your topic for a good 30 minutes. It's also helpful to offer quality visuals. They're on the way home from a long day at work and there's more time to air a 30 minute interview. Marsha Friedman adds, "Now that you've found a list of media contacts, you're well on your way to creating a Power National PR campaign to drive business to your company. Your message should be topical too; something people want to talk about at the office water cooler or over coffee. Unlike in the morning, listeners are more relaxed." When it comes to PR, most people believe they can write a press release, send it to a TV station, radio station or newspaper and just wait for the avalanche of phone calls. All of that time and work goes down the drain. Marsha Friedman adds, "What you're really doing is having a conversation with the listeners, so you need to be well-versed in your topic and able to handle plenty of questions." To be successful at PR, you must create your message specifically for your target audience and then find the best media vehicle to drive your message home. Getting Yourself in Print Print pr includes magazines and newspapers. So first and foremost you need to take a look at your message and ask yourself a few questions - is it newsworthy? Is it consumer-related? Does it have a local twist? Is it a visual story? What demographic am I targeting? How old is my audience and what is their target household income? The answers to these questions will help you craft your "pitch" and determine which media outlets you should target. They don't want a "talking head" rattling off statistics or blatantly plugging a new product. Producers look for newsworthy topics that are visual and entertaining or informative "how-to" segments. Friedman suggests that, "Your pitch needs to be newsworthy, entertaining, informative, and in some cases, even visual." Radio talk shows, which are found mostly on the AM dial, also vary from morning to night. So that brings us back to the research table. Midday shows were once known to target women, but that's changed because so many people listen to the radio at work. But time goes by and after they realize there aren't any reporters beating down their door, they make a few phone calls to the newsroom only to discover that no one even read the press release. Now that you understand why it's so important to find your media niche, next up in our series, we'll focus on creating a powerful message. "Plain and simple, you need to know your audience and know your media market. While they are two different vehicles, their requirements are similar to television. Morning shows have shorter interviews during this "drive time" to work. After work, you'll find the second "drive time" of the day. Now, you'll find many business shows air during typical daytime work hours. Newspapers work on tight deadlines, so make sure you don't wait a week after a hot story is released to offer your expertise or an interview on the topic. Sounds like you could sleep right through it, right? But we offered more than just the interview. Friedman continues, "While most people go for the saturation effect, seeking radio, television and print media simultaneously, the reality is that your message might not be a good fit for all media. Author's Resource Box Marsha Friedman has been a leading authority on publicity for authors for nearly two decades as CEO of Event Management Services, Inc (EMSI).) are very important due to overnight jobs that bring in listeners - 2nd and 3rd shift factory workers, public service employees and many other industries that operate all night long. That's why pushing those standard press releases didn't work for you in the first place. "Try this- ask yourself how you'd explain your message to a child? Did that help you think of any pictures or simple words that fit your message? Those pictures or simple words can translate into graphics for a TV story. Talk show hosts don't have time for a 30 minute interview because morning shows are jam-packed with news, weather and traffic updates. If you would like to receive her free Ebook How to Be a Great Talk Radio Guest visit http: emsincorporated . So how do you end the vicious cycle of disappointment? Research can make or break your pitch "Research," says Marsha Friedman. Most radio stations are turning to local angles for interviews. Now it's time to do a little homework and figure out where your message stands the best chance of garnering media attention. Worried that your message isn't visual? Marsha Friedman offers some advice. We had the client prepare graphs and bullet points with short information snippets showing the mortality rate of women versus men. You're back to square one and you start over, but to no avail. Magazines, on the other hand, often have a 30 to 60 day lead time. During the evening, it's a mixed audience of people listening from home. The TV stations turned them into graphics and voila - it became a very powerful visual story that was successful for our client and the media." And research is the key to both. They want compelling conversation and pictures that will grab the viewers' attention. Notice how the news formats shift into more of a talk and lifestyle segment that's sprinkled with news updates after 8AM when most commuters have already left for work? Saying Your Piece on Talk Radio Radio talk shows engage their audience through words rather than photographs